Client: Facebook/Instagram

Facebook + Instagram approached Tool to come up with a fresh and new way to re-imagine traditional case studies by putting their business success stories in the world of VR via the Oculus Rift, showing brands how they can help meet their objectives by advertising on Facebook, Instagram, and Audience Network. FB + IG’s creative advertising platforms have helped businesses boost sales and customer awareness, build brand affinity, and increase household penetration. 

Five business success stories from Airbnb, World Surf League, Gatorade, Jet, and Chevy were selected to be included in this VR experience called The Room, for which Tool created one lobby and five immersive, interactive environments tailored to each brand’s case study that contained objects that triggered campaign objectives, infographics on metrics of success, ad creative, quotations, and fun Easter eggs. 

The Room premiered at the 2017 Cannes Festival of Creativity to an audience of the world’s top advertisers, and will be exhibited in Facebook offices all over the world.