Client: Lionsgate

Agency: Haymaker

Microsite for the release of John Wick 2 on DVD, Blu-Ray, Amazon, iTunes, Google Play, XBox, and Vudu. Users must put their thumbs on the medallion to take a blood oath, unlocking exclusive Abram Tarasov content and links to pre-order and share the blood oath on social media platforms. 

In addition to the website, part one of the project featured a 15-minute Facebook Live video stream of Abram Tarasov at a funeral for the plethora of John Wick's victims.