Client: Amazon & Universal

Amazon Media Group wanted to do something big and buzz worthy to promote the release of the Universal feature film Jurassic World: Fallen Kingdom. They decided to make some serious noise by building the largest Amazon box ever created and shipping a "65 million year old" dinosaur from Costa Rica to The Grove in Los Angeles. Tool worked to incorporate the central theme of the film within the overarching story of the stunt via a teaser video. Drawing from the themes of the film and to build hype for the stunt, we wrote and produced an original teaser, which Amazon and Universal released on their social channels the day prior to the city-wide driving event and featured the tag line, “An Amazon delivery 65 million years in the making, #amazonfindsaway.” The stunt culminated with a live event, produced by Red Rock Entertainment, in which the films stars Bryce Dallas Howard and Chris Pratt participated in a dramatic unboxing of a spectacular dinosaur statue. Everything was captured, edited and posted on Amazon and Universal’s platforms within a week of following the live event.