Client: Macallan

Agency: M Booth

Macallan is the first liquor brand to have an ARKit app live in the Apple App Store. This was released on 10/17/17 to coincide with a live HoloLens installation event that kicked off in New York City. The app features an educational tour featuring two of Macallan's banner whiskies--the Double Cask and Sherry Oak--via four scenes that take the user from oak trees to the final liquor in the bottle. 

1.7 million ARKit App impressions.

2018 Shorty Awards (Gold) (PHYSICAL & DIGITAL / WINE, BEER & SPIRITS / INTEGRATED CAMPAIGN).